ALL-NORWEGIAN COLLABORATION FOR OLYMPIC MEDALS ON NORWEGIAN SKIS

If you spot someone wearing a bright red mechanical watch with a white number disc featuring a distinctive red stripe, you are probably dealing with an alpine skiing enthusiast wanting to see a Norwegian on the Olympic podium with Norwegian skis.

Not since Stein Eriksen won the slalom, giant slalom and combined in 1954 has anyone won gold on a Norwegian ski brand. Which is ironic, as we all know the word “slalom” in a Norwegian word and we invented the sport. Now Kjetil Andre Aamodt, the world's most successful alpine skier with over 20 World Cup and Olympic medals, is working with Stereo Skis to ensure that a Norwegian ski brand is once again competing for precious metal.

"Norway will continue to win gold in alpine skiing. But for the first time since 1954, we want to challenge the world elite with a Norwegian ski brand. The first opportunity is the Winter Games in 2026. The thought of making it happen gives me goosebumps."

- Kjetil André Aamodt, alpine skiing legend

Alpha Project: Stereo Ski's Olympic medal project

To secure podium gold, Kjetil André and Stereo Skis founder Jens-Martin Johnsrud have launched an initiative they call "Alpha Project". In addition to Aamodt and Johnsrud, this exclusive group consists of former top alpine skiers, new alpine talents, private sponsors who feel called to help Norway win Olympic gold on Norwegian skis, and the all-Norwegian watch brand Radium Instruments.

 

The Radium Instruments X Stereo Skis alpha project watch

Looking for a watch partner to support its goal of winning precious metal, Norway´s original Norwegian-made watch brand was at the top of Stereo’s list. Us.

- "When the world's most successful alpinist says we will see a Norwegian on the podium with Norwegian skis, we believe him. As a Norwegian-made watch brand, it is an honour for us to support Kjetil and Stereo Ski's efforts to rekindle the country's skiing history."

Thomas Malling, designer and founder, Radium Instruments Norway 

For every watch sold, Aamodt and Stereo Ski's project to find and train athletes and compete for alpine gold is supported. Meaning, when Norway wins Olympic gold for the first time since 1954, you can tap yourself on the back. Very, very hard.

- "If you want to be number one, you must dare showing what you stand for. People want to be part of rekindling the Norwegian skiing adventure and see Norwegian skis on the podium again. And they are proud to show it. The fact that Radium Instruments wants to contribute to our gold medal hopes - that makes us proud. The special and sporty watch suits Stereo Ski's uncompromising profile in terms of quality, expression, and origin."

Jens-Martin Johnsrud, founder, Stereo Skis

Made from bright red anodized aluminum from Norsk Hydro, Radium's Norwegian-made Alpha-Project watch stands out in the watch landscape.

- "We wanted to create something bold and daring that is clear and recognizable from a distance. The design stems from Stereo Ski's distinct lines and color palette, which is essentially a historical design direction associated with speed and technology, recalling the legendary Italian car design studio Gruppo Bertone."

Thomas Malling, designer and founder, Radium Instruments Norway

Facts about the Radium X Stereo Skis Alpha Project watch

• Produced in a limited edition of 50 units
• Handmade in Oslo from 75% recycled Norwegian Hydro Circal aluminium
• Powered by the legendary Swiss high-quality ETA 2892A2 self-winding movement with 21 jewels, 28,800 vibrations per hour and a power reserve of 42 hours
• The back cover is engraved with Stereo Ski's Alpha Project logo and Kjetil André Aamodt's signature
• The dial is made of traffic white brass with fluorescent red markings at 12 o'clock and countdown from 45 seconds to 60 seconds. Charcoal grey SuperLuminova phosphor on hands and dial
• Diameter: 38mm excluding crown, but perceived as closer to 40mm due to overall dimensions
• Sapphire crystal
• The watch comes with both a leather strap and an elasticated sports strap (20 mm)

Buy it here

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